The Advanced Betting Platform to be Launched into the African market
LVS, the sports book software provider owned by La Française Des Jeux, will provide its Advanced Betting Platform (ABP) to Loterie National de Cote d'Ivoir (LONACI), the exclusive gambling operator in Ivory Coast.

LONDON, ENGLAND, January 20, 2012 /24-7PressRelease/ -- LVS, the sports book software provider owned by La Française Des Jeux, will provide its Advanced Betting Platform (ABP) to Loterie National de Cote d'Ivoir (LONACI), the exclusive gambling operator in Ivory Coast.

The sportsbook under the brand CASHNET will launch in time for the 2012 Africa Cup of Nations football tournament and will initially be available in 80 shops in phase one of the project. This will grow to support 2,000 terminals over the course of the next 12 months. LVS have worked with partners Morpho and LotSys on the retail capabilities of ABP in order to offer LONACI customers a complete multi-channel solution across the Internet, mobile and retail from one single engine.

LVS will also integrate existing lottery style games and pari-mutual horse racing as part of future roll outs.

The Advanced Betting Platform will give LONACI the option to manually or automatically manage their operation from creation and pricing to settlement of events. The ABP's unique price deriving tools will provide sophisticated risk management capabilities. LONACI will initially launch with football betting but will quickly increase the sports offering and will have the ability to create many more betting opportunities for its customers without increasing its trading team.

Simon Ordish, CEO of LVS, comments: "This is our second deal with a State owned lottery operator that LVS have completed and we are extremely pleased that LONACI chose the Advanced Betting Platform for their sports betting platform . Our Advanced Betting Platform, with its sophisticated risk management and event management technology, enables operators to rapidly increase their operation without the usual resource overhead. When an organization such as LONACI trusts LVS over many of the other major sportsbook suppliers in the market it is a huge compliment to our product and team. We are looking forward to a long and fruitful relationship with LONACI.

Press Release Contact Information:

Jodie Thind
Lyceum Media
Managing Partner
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